Neon nights

Neon lights were were introduced for the very first time to the public at the Paris Motor Show in 1910. It was invented by Georges Claude and it was called, “Edison of France.” The company of Claude used Neon as waste; its main activity- liquefying air. When Claude got a patent, he became a monopolist of production of neon signs.

Neon nights

1957 Times Square

Neon nights

1957 Times Square

In 1913, three years after the car dealership, a huge sign Cinzano was presented at an exhibition in Paris, and in 1923, Claude received an order from the United States for two huge neon signs on a showroom in Los Angeles.

Neon nights

1946 The crowd gathered under a tent Astor Theater, to see a movie of Alfred Hitchcock “Spellbound”.

Neon nights

1946 Theatres and nightlife on 44th Street in Times Square, the street is known as the “Street of Hits”.

For the use of the technology production of neon signs, Claude took a percentage of the revenue thus earned by 1931 $ 16.9 million, and a year later time of the patent expired. By 1940, nearly 2,000 small workshops produced neon signs in the US.

Neon nights

1946 dentist’s office (upstairs), Nedick and White Rose Bar – everything is working late at night.

Neon nights

1946, in the background Rockefeller Center

Douglas Lee, author of the world-famous Times Square “displays”, went far beyond the neon, using animation, sound, smell, “fog”.

Neon nights

1946 Night Visitors of restaurants

Neon nights

1946
Neon lights lit Maxwell House and Mayflower Cafe on the northwest corner of the busy intersection of 42nd Street West (which runs from left to right) and Broadway.

Neon nights

1946

During the Second World War, there was a reduction of signs because of economy electricity. After the war, production of neon received public funding, jobs have taken the soldiers returning from the front. These photos of New York were made by photographer Andreas Feininger.

Neon nights

1946 photo gallery on Broadway

Neon nights

1946 Nightclub

Neon nights

1946

Neon nights

1946

Neon nights

1946 Tourists walk on Times Square

Neon nights

1957 Times Square